Everything that makes your company worth buying lives in one place: your head. Authority Agent puts it somewhere your whole team can reach — your position, authored by you and pressure-tested against real customer interviews, installed as a brain that runs your content and your inbox.
Built by James Clark, who spent thirty years in agencies, twenty-two of them running his own, before encoding the method into the system that runs it.
This is week one — before a single strategy document exists.
You have been at this for years, maybe decades. You know more than your competition. Your clients love you more. What you do not have is authority in your marketplace, and that is the real problem.
Right now every email, every proposal, every post either goes through you or comes out sounding like someone else wrote it. You are the only person in the building who knows how to sell your company.
That is not a content problem and it is not a reach volume problem. It is a problem of where your position lives, and right now it lives in exactly one head.
An assistant connects to your real inbox, across every account you use. It sorts what needs you from what does not. It drafts replies in your voice as real drafts sitting in your mail, ready to send or tweak. It reads your meeting notes — whatever tool you record with — and pulls out every decision and commitment you made. Anything that stalls gets chased.
Each day you get one summary: what needs you, what got handled, what is drafted and waiting, what is at risk.
A deep category interview captures how you see the world: the shift in your market, why now is the moment, who is ready first. Carter runs it, so you are talking rather than filling in a deck — but the insight is yours. No tool can generate it; it can only get it out of your head.
Then we interview your actual customers and balance your position against what they say: the problem in their words, what almost stopped them from buying, the language they use when they recommend you.
Category work alone is launch power. It gets the rocket off the ground. Your category position combined with real customer insight is a different kind of leap, and that combination is what gets structured into the brain.
You are never handed a blank deck to fill in. You talk; we do the structuring.
Your team logs into their own workspace, the easiest AI interface they will ever use, about $40 a seat, paid by you directly to the provider. They can ask the brain anything: positioning questions, customer language, whether an email sounds like the company.
Meanwhile content starts flowing. Drafts arrive in a one-click approval list. You approve from your phone. Approved pieces publish to your channels on schedule. No blank pages, no ghostwriter guessing at your voice.
The position comes from you, captured in a deep category interview. Real customer interviews then ground it in language your market already uses. Not generic AI, and not crowd-sourced positioning.
If they can type a question, they can use the brain. No prompting courses, no technical setup on your side, and no one person who becomes the bottleneck.
The methodology behind the brain is our job to keep sharp. You approve outputs; you never maintain the machine.
The diagnostic. One week. We run the full positioning analysis once and hand you your category position, your buyers’ language, and your market shift. Credited in full toward Authority Agent with code CODEX2500.
Everything on this page: the assistant live on your inbox in days, customer interviews, the brain built and installed, your team’s workspace, and content flowing through your approval list.
Founding cohort rate, for the first six clients through the new model. After those six, new projects move to $45,000.
Keeps the brain alive and improving: continuous learning, quarterly refreshes, and new capabilities as they ship. Most clients continue on it. Started on your debrief call at the end of the 90 days, never at checkout, and only if you want it.
Payment: $15,000 paid in full, or $8,000 on signing and $10,000 at day 45.
Only cost on your side: your team’s workspace seats, about $40 per seat per month, paid
directly to the provider.
For context: similar category and experience work done in agency form ran around $150,000 per project.
The way in is guaranteed. Step one is $2,500 and carries its own promise: if the Category Codex is not the clearest you have ever been about your category, you do not pay. And if you go on to the 90-day build, that $2,500 comes straight off the price. You can find out whether this works before committing to the 90 days.
Then this was built for them. Your team uses a simple question-and-answer workspace. They type a question, they get an answer grounded in your positioning and your customers’ words. You approve content with one tap.
Every technical piece — setup, maintenance, publishing — is our job, permanently. If your team can use email, they can use the brain.
Access to the brain ends and the installed pieces are removed. We are straight about this: it is a service, like your phone plan.
You keep every deliverable produced along the way: your Category Codex, the interview insights, every piece of published content. Your own workspace account stays yours. What ends is the live system. Our job is to make month two better than month one, so staying is the obvious call, not a contractual one.
A good marketing hire runs $120,000 or more per year, takes months to learn your business, and walks out the door with everything they learned.
The brain is built from your insight and your customers’ evidence, works around the clock, and never leaves. It also does a job no single hire can: it makes your positioning usable by everyone, so sales emails, investor updates, and posts all sound like the same company.
Yes, and it is credited in full. It is the diagnostic Authority Agent is built on, and going straight to the 90-day build would mean starting from a position nobody has pressure-tested yet.
Your category interview is run by Carter, interview intelligence built for exactly this job. You talk; it surfaces the category out of the conversation. No homework, no blank deck to fill in, and no scheduling around anyone else’s calendar.
Customer interviews are run live, one at a time, because that is where the language your buyers actually use comes out.
Question not answered here? Ask it on the call, or email james@capturetheconversation.com.
Start with the Category Codex: $2,500, one week, credited in full toward Authority Agent. Or scope the 90-day build directly on a call.
$2,500 · One week · Or you don’t pay · Credited in full toward Authority Agent.
Ready for the full $15,000 build? Book a call →